Posts Tagged 'Pixar'

The Mysterious, Illusive, and Tricksy Nature of Giving

(My apologies for the delayed arrival of this post.  Normally I publish a new post each weekend, and do I value consistency and dedication.   With that said,  this is a time of year that asks much from me and you, and avoiding other people and holiday festivities merely to update this blog on time strikes me as a tragically corporate mistake.  For your patience, I am grateful)

If there is any better way to determine the condition of someone’s soul that doesn’t involve their attitude toward giving, then I don’t know what it is. That’s probably why some people put considerable effort into disguising their true sentiments about giving. On the outside, they may be smiling , but in the privacy of their own hearts, they might be hiding obligation, or guilt, or manipulative attempts to get what they want.  Others give out of deeply held convictions and genuine affection, wanting nothing in return. It’s not easy to tell what is behind the giving, but then who said it was easy to see a soul as it is and not as it wishes to be seen.

photo from flickr.com/peturgauti

photo from flickr.com/peturgauti

As counter intuitive as it may seem, sometimes the giving involved in charity work is more selfish than the giving involved in being excellent at work. In some circles, doing community service is the best way to gain status and influence. I prove this with the fading bruises I carry from the disdain of girls too preoccupied with missions work to treat me with respect. But then again, on more than one occasion, I volunteered to do community service for the sole reason of meeting girls. (It didn’t work so well; it rarely does when your heart isn’t in the right place.)

It is corporate thinking to assume that everything done on a volunteer basis is noble and good, while everything done to make money is selfish and base. A good employer will pay you based on the results you achieve, so that you have an incentive to aim for excellence.   And yet, there are various ways to measure performance, but I don’t know of any system that can accurately track every time an employee or business does more than what the job requires.

Think about the friendly, sincere smile given to the customer who won’t leave any feedback or the way someone spends extra time and effort to get the details right that most people won’t notice. Those kinds of things don’t show up on the annual employee reviews, but some employees still do those things because they want to share kindness and excellence with the world.

Consider also the restaurants that give you larger-than-expected portions or replace the tablecloths and flowers at every table, not just every day, but every few hours. These restaurants could make more money in the short-term by keeping the portions small and opting for plastic flower decorations, but they take pride in giving their guests great atmosphere and a satisfying meal experience.  In the long-term, those are the very details that distinguish a restaurant and help it find loyal patrons and financial success, but corporate thinkers tend to avoid this kind of long-term logic and focus only on short-term profit margins and other easily measured statistics.

I’ve read plays like Othello and seen films like the Lord of the Rings several times, but each time I discover something new, and those discoveries surprise and delight me.   That only happens when artists like Shakespeare, Hieronymus Bosch, Mozart, and almost everyone at Pixar labor to put elements into their work that most people won’t notice, but they put them in anyway out of a love for their craft and for the particulars of the things they create.

In every Canon digital SLR, even in the entry-level ones, there’s a handful of features that customers will not appreciate unless they have a strong background in photography.  Since some consumers lack the experience needed to appreciate such features, Canon could get away with not including them and selling the cameras for a greater short-term profit.  But, Canon takes pride in giving optical excellence to the world, and that’s one reason why I’m proud to work for Canon.

photo from flickr.com/andycastro

photo from flickr.com/andycastro

The artists, craftsman, employees, managers, and entrepreneurs who strive to give the world more than what is expected from the jobs they perform, not out of an exclusive desire for profit, but out of a love and appreciation for excellence, give in a truer way than the self-righteous crones who sometimes pollute the  halls of the non-profit organizations they serve.   Intention is everything, and the ones who give best, whether they be volunteers or paid professionals, are the ones who would still contribute their gift even if God were the only one watching.

That kind of uncorporate giving doesn’t concern itself too much with how it will be measured and paid back right away.  Rather,  a sense of faith that some good will come of the effort, guides the gift into fruition. Here’s the secret though:  If  a worthy gift is given with good intentions, rewards will come whether in financial profit or in a new relationship or in sense of accomplishment, whether in this life or the next, but if you give only to get those rewards, then you’ll never see them.

When you stop and think about it, isn’t a good part of the charm about Christmas decorations found in the fact that they involve a little bit of effort beyond what is expected in daily life?  Lights, wreaths, and Christmas trees don’t have to be there, and yet they are, and so they become friendly beacons of goodwill to all who see them.  What if people took extra steps to spread a sense of celebration and kindness throughout the year?  Wouldn’t that be inspiring in a similar way to Christmas at its best and maybe even in a similarly profitable way?

In the nature of disclosure, I should mention that my own attitudes toward giving vary drastically from day to day. Just think of the vast disparity between Dr. Jekyll and Mr. Hyde, and you’ll get the idea. Some days, I regret to report, my attitude toward giving is essentially this, “well I’d rather burn in hell then help that no-good, dirty, rotten son of a biscuit. (I don’t usually think about biscuits in this context, but for the sake of civility, I’ll take some artistic liberties with the truth. Rest assured though, merry gentlemen and good ladies, the sentiment as a whole is an all too accurate transcription of the thoughts that plague me in my darker days.)

It’s no coincidence that the days where giving seems distasteful to me are the more hellish ones of my existence. The oppressive nature of my own selfishness consumes me and the passage of time becomes an awful, screeching, never ending torment. How much different are the rare days where I re-discover and rest in the love that medieval thinkers called the celestial music of the spheres, the love of God that keeps the planets in harmonious movement and powers every true instance of tenderhearted affection and brotherly love.  In those moments I can give graciously and unselfishly, without regard for whether my efforts will be appreciated or reciprocated.

I wish I could give like that more often, but my own concerns about my future and  career  and carefully crafted image, my insecurities and aches and dark spots, cloud my capacity to give in that way for too long.

photo from flickr.com/brungrrl

photo from flickr.com/brungrrl

Still, in those few moments where I can give as I should, the universe appears right and good and beautiful. It’s hard; it’s one of the hardest things I’ve ever done but also one of the easiest, depending on my state of mind, to give like Jesus gave and still gives. I don’t know if I’ll ever get it consistently right, but it’s not a bad thing to try in this magical time of year, where we celebrate the birth of Christ, the greatest giver of gifts that the world of men has ever known.

Merry Christmas everyone, and may God bless us all!

How Being Less Corporate Can Lead to More Money

The stuff that I aim to celebrate in this blog, things like simplicity, honesty, and authentic community, are abstract concepts that are harder to measure than things like profit and productivity.  Maybe you think those words are nice but irrelevant to what you do.  My goal is to convince you otherwise, because being less corporate doesn’t just make the world a better place;  It can also be good for business.

But then I’m just a kid so how much can I really know about business, right?  Fair enough.  I don’t know a lot of things, and I’m not afraid to admit that, but I do know what gets me excited as a consumer, and I suspect I’m not the only one who thinks like I do.  So with that said, here are three examples of companies who earned my money and my loyalty by being less corporate:

1.   Seagate
I bought the Seagate FreeAgent Pro 500 GB hard drive shortly after reading an article about Seagate’s renewed commitment to their community.  (I wish I could remember where I found the article.)  The executive used straightforward and honest language, and that made an impression.

When I needed a hard drive, I researched the leading brands out there and discovered that Western Digital and Seagate were both well regarded.   In the stores I visited, the Western Digital drive was slightly cheaper, but the box design and the technical information on Seagate’s box was much less corporate.  The Western Digital box had language that sounded forced and weary,  the kind of industry-specific wording that lawyers and engineers force onto unsuspecting souls.    The language on the Seagate box sounded more like a friend telling me about a product he really liked and found useful.   That closed the deal.

Today, I’m still a Seagate fan, even though my Seagate hard drive crashed and I had to pay to get the data recovered.  (That’s what I get for thinking that I can edit anywhere with my laptop, even in places where fate is easily tempted to send the drive plummeting to its doom.)  The inviting style of the box and the playful nature of the technical documents that came with the drive sold me on the idea that Seagate isn’t run by a bunch of corporate guys who want to screw me out of my hard-earned money. Their presentation makes me think that they are earnest technology guys who want me to be happy with my hard drive.

2.  lynda.com
Since I’m trying to make a living doing stuff like motion graphics, computer animation, and photography, I spend a good bit of time going through tutorials in the hope of learning something useful.  (It doesn’t always happen.)  By far, the best tutorial site that I’ve seen is www.lynda.com.

On lynda.com you’ll find a vast range of tutorials on almost every high-end computer program out there.  Experts in their fields get you up to speed on programs like Maya, Final Cut Pro, After Effects, Dreamweaver, and Photoshop.  These tutorials vary by complexity and can be searched for by program, subject, or keyword, making it very easy to find the most relevant tutorial in a matter of seconds.

But the thing that makes lynda.com truly special in my mind is the sense of humor and playfulness found in their tutorials.   If you’re up for the challenge, go ahead and sample a few tutorials from one of their teachers at random.  I’m willing to bet that eventually something the instructor says in his instructional set will make you smile, even as you’re learning relevant technical information.  When you’re dealing with very technical information, sometimes an amusing moment is all it takes to keep you plowing forward, and there are plenty of amusing moments in the lynda.com tutorials.

Why don’t more training companies do this more often?  Is it because they believe their customers prefer a just-the-boring-facts corporate style of presentation?  Or is it just that they’ve sat through too many awful corporate meetings and lectures and, in the process, lost their sense of humor?  Some training companies are better than others at keeping their presentation style informative and fun.  From what I’ve seen, Lynda.com does this best, and that’s one reason why I go to them first for information.

3.  Pixar
Pixar would rather halt production on a movie and restart their efforts than pump out a mediocre product for the sake of meeting a deadline and maximizing profit.  That’s what they did with Toy Story 2.   The Pixar guys have been very vocal about their opposition to cranking out inferior-quality sequels just to squeeze more money from a brand they own.  (Yes, I’m talking to you, Disney! )

Sure, in the short-term that’s less money, but it buys Pixar long-term credibility, and that translates into more sales.  Right now, Pixar is the only studio out there who can get me to see a movie just because the company name is on it.  Not only that, but every book I’ve read from and about Pixar has been exceptional, and I feel the same way about every Pixar speaker I’ve ever heard.   Because Pixar has consistently demonstrated such a strong commitment to excellence and to admirable values with everything they do, they have earned my trust. As long as they do nothing to jeopardize that trust, I will see whatever movie they make for the rest of my life.    I can’t say that about Sony or about Disney or about a lot of other companies.   Might that kind of loyalty to a company affect its overall profit, from me and people like me, over time?  Yes, I think so.

Being less corporate for the sake of making more money is not what I’m getting at.  That kind of thinking is corporate thinking; you can’t put a price tag on everything good in this world.  But, being less corporate doesn’t have to mean being less successful.